Tiered pricing re: discount codes

I have recently added two discount codes for a total of three tiers of pricing for my live trainings. When I send out invitations to the trainings, I now must advise registrants to enter in the appropriate discount code in order to receive the discounted rate. This works well as it is.

The three price tiers I'm now using mirror those that are used in my profession, which carries an international board certification for clinicians in our health care specialty. To acknowledge the wide range of per capita incomes around the world, my credentialing body has created three tiers for payment of board examination fees, etc. Tier 1 countries are countries with highest per capita income; Tier 2 countries have lower per capita income; and Tier 3 countries have lowest per capita income. The term "discount" isn't used by my certifying body. Applicants for the board certification exam simply select the appropriate Tier for their payment, and the applicant's address on their application aligns with their country that is listed on their chosen Tier for payment of exam fees.

I would like to offer this gentle suggestion: Rather than using the term "discount", is there another term for the lesser fee structures that are more empowering? I'm concerned that the term "discount" may be perceived as "lesser than" in an unintended manner. "Price Category" or "Fee Category" might be a good option.

I do understand that using the terms "discount" and "discount codes" could work in other situations. If at all possible in the near future or at some later point, I would like to use that "discount" payment system for the two lesser Tiers of pricing without using the term "discount". Currently I am instructing registrants who reside in one of the listed Tier 2 or Tier 3 countries to use either Tier2Country or Tier3Country in the discount code section when applicable.

With kind regards,

Debra Swank

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DebraSwank

Are you having success in integrating the revenue stream with AnyTime Trainings? It's my understanding that at the present, GoToTraining recordings do not have a revenue stream integrated with PayPal.

Would like confirmation on this.

Many thanks,

Debra Swank

AshC

@DebraSwank Have you considered utilizing Anytime Trainings with a recording? You should be able to integrate payments with these as the instructions will show...

https://support.logmeininc.com/supportvideos/gototraining/videos--key-features--gototraining-anytime-trainings

DebraSwank

If my understanding is correct, there is no PayPal revenue stream integrated for recordings from the GoToTraining end. Is this correct?

Per your comment ("Have you considered creating 3 separate trainings per capita range?'), I can create 3 separate trainings, each with a separate payment tier, but the trainings would need to be aired as live events in order to have the payment integrated with PayPal, if I'm understanding this correctly. Three separate live GoTo events, each with a different payment fee, would be challenging to market.

I would be grateful for any further guidance you can provide. I will also be contacting PayPal to request their assistance in integrating my recordings with their revenue stream.

Debra Swank

DebraSwank

Thank you for your reply. You stated that "the GoToTraining RevStream does not currently allow for customization of that wording."

Please review my GoToTraining account under "Manage Training" and "Payments", where you will indeed see the options listed to add a Discount Code. In the past week, I received information by telephone from LogMeIn/GoToTraining support staff in how to utilize the Discount Code option, in order to accomplish my goal of creating a three-tiered system of payment options for registrants from Tier 1 countries (highest per capita income), Tier 2 countries (lower per capita income), and Tier 3 countries (lowest per capita income). During that telephone call, I had asked the LogMeIn/GoToTraining support staff to assist me via remote support. The staff person remotely viewed my account, and cordially advised me of the options of creating the Discount Codes.

After reading your reply, I now realize that the LogMeIn/GoToTraining support staff member and I spent unnecessary time in discussing the Discount Code option to create the tiered billing system that I had hoped would provide potential registrants from Tier 2 and Tier 3 countries with a more affordable option for my training, which provides continuing education hours that have been approved by our credentialing body.

When the Discount Code option is listed on an organizer's GoToTraining page, and when the discount codes can be entered and saved, it is misleading and frustrating that the revenue stream has not been integrated for these discount codes. Time must then be spent in somehow discovering that the revenue stream is not actually integrated for the discount codes that have been created and saved.

In my case, after I had been advised earlier this week by LogMeIn/GoToTraining support staff of the discount code feature, I had asked the support staff to test the functionality of the discount codes after I had entered and saved the discount codes. I was promptly advised by LogMeIn support staff in an email dated Wednesday, December 12, 2018 that "It did allow me to put the promotion code, however all of these registrations charge $45." I had set the original pricing for the training at $45.00 for my 3-hour intensive course, a price that is comparable in my specialty for 3 hours of training for those in Tier 1 countries. I had also entered and saved the discount codes for Tier 2 country pricing at $29.00, and Tier 3 country pricing at $8.00, but in testing the registration process, the LogMeIn support staff could not obtain either of these two discounts. In response to the December 12th email from LogMeIn Support staff, I replied on the same date of December 12th, "I have the discount code visible on My Trainings page. I will need help with this problem because the discounted price doesn't show up for the registrant."

In your community forum reply, you asked, "Have you considered creating 3 separate trainings per capita range?" I have already discussed that option by telephone earlier this week with LogMeIn/GoToTraining support staff in regard to the on-demand trainings that I offer. My on-demand trainings are identical in content to my live events, but as it turns out, there is also no current option to provide on-demand registrants with the option of using a discount code. I was advised in the recent telephone call to LogMeIn/GoToTraining support staff to consider the option of creating three separate trainings in order to assign each of those trainings with either Tier 1 pricing, Tier 2 pricing, or Tier 3 pricing.

My on-demand trainings are far more popular than my live events. I work in health care, and my GoToTraining topic is a cutting-edge topic specific to my area of specialty. As a result of my live presentations and on-demand trainings hosted by LogMeIn/GoToTraining, as well as my website content and my writings elsewhere, I have been invited to present at national conferences on my topic, beginning in 2017 and continuing through 2019.

In regard to the popularity of on-demand trainings, employees in health care cannot leave their assigned patients on a given workday in order to attend live training, unless other staff can be assigned to provide patient coverage in their absence. Due to these time constraints, the majority of health care professionals fulfill their continuing education requirements during days off from work.

Medical compliance standards exist in each state in the U.S. in regard to license renewal, and this applies to physicians, nurses, physical therapists, speech therapists, dentists, psychologists, psychiatrists, licensed clinical social workers, and others in health care specialties who must be licensed in order to legally practice in their state of residence.

Here in the state of Florida, for example, registered nurses who wish to continue to legally practice in this state must renew their license every two years. In addition to paying the license renewal fee, documentation must be submitted on the completion of 28 contact hours of continuing education every 2 years. Other health care specialties have similar requirements, which vary slightly from state to state in regard to the number of continuing education contact hours required for license renewal. In another example, registered nurses in Washington, D.C. are required to complete 24 contact hours of continuing education for license renewal, also on a cycle of every two years.

It is important to me that I present a fully professional experience to those who register for my live and on-demand webinars hosted by LogMeIn/GoToTraining. It would be exceeding helpful to be able to manage all aspects of the on-demand trainings in the same manner as the live events, including online tests and evaluation tools. Tests and evaluation tools are a required aspect of medical compliance in continuing education that is also required. In my own health care specialty, continuing education providers are required to maintain these training records for a six-year period in the event of a medical compliance audit.

I have presented my live and on-demand webinars with LogMeIn/GoToTraining for over three years now. I appreciate this opportunity to provide continuing education to those in my health care specialty.

In gratitude,

Debra Swank, RN BSN IBCLC

AshC

@DebraSwank I am sorry, the GoToTraining RevStream does not currently allow for customization of that wording. Have you considered creating 3 separate trainings per capita range?

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